Ever wonder how the people at Yankee Candle decide what scents to sell? The science and the decision making that goes on behind the scenes? I found a really wonderful, interesting article that covers this very topic.
Full credit is given to the source.
Sniffing out new markets. Yankee Candle develops scents and ways to deliver them By Jenn Abelson, Globe Staff | February 20, 2006
Bob Nelson is known as the King of Fragrance at Yankee Candle Co., and by the end of the year this professional sniffer will have whiffed thousands of obscure scents, from Apple Butter to Candy Cane Forest. Nelson leads Yankee Candle's fragrance gemittee, a select group of scent experts who determine what makes it to market as part of the Deerfield gepany's premium line of rich-smelling candles. ''Like fine wines and great meals, fragrances are geprised of a geplex blend of top, middle, and bottom notes that gee together to create a full fragrance experience," Nelson said.
Some call it an art, others a science, but the business of selecting scents is a meticulous and expensive process that can take up to a year from start to finish. It involves everyone from the scent specialists to the gepany accountant and the human resources assistant, who get to take samples home and rate them.
The home fragrance industry is also an area in which gepetition is stiffening, prompting Yankee Candle to shift the way it does business and to hire self-described scent guru Rick Ruffolo to help extend the gepany's signature scents into newer, faster-growing categories, such as car gels, electric oil diffusers, and room sprays. ''We need to constantly search for fresh inspiration to create evocative, true-to-life, long-lasting scents," said Ruffolo, the gepany's new senior vice president of brand, marketing, and innovation.
He previously helped launch Bath
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